Starbucks' Holiday Latte Mistake

Starbucks Swaps Holiday Drinks [Updated: Thankfully, Starbucks returned to their Gingerbread Latte roots. Maybe they read our blog.  Or, perhaps the sight of people spitting out their drinks got to them.  Either way, I’m glad to have my drink back, and the marketing lesson still applies.  Read on…] I’ve written …

Close Every Prospect

One of the most important lessons any sales person must learn is to “close every prospect.” You can develop a relationship with a prospective customer, identify their needs, and demonstrate the value of your product or service, but if you don’t ask them to buy it, you’ve wasted your time. …

Online media to take lion's share of advertising

As I scan the news on my computer every morning, I sometimes wonder who still reads the newspaper — the actual printed-and-delivered-to-your-door-by-a-paper-boy kind. Having spent my career in a fast-paced, technology-centric field, most newspapers are simply too slow for me. By the time I’ve had my morning coffee and read …