Clear Aim

Sara Mariani

About Sara Mariani

After building a decades-long career in technology across Fortune 500 companies and startups, Sara Mariani launched Clear Aim Brand Marketing. For startups and small businesses who want to attract more customers, Clear Aim provides brand strategy, marketing, and communications services to get more people to notice and remember you, so that when it’s time to buy, you’re the one they choose.

An accomplished brand strategist and storyteller, Sara previously led global brand campaigns and multi-agency teams at Hewlett Packard Enterprise, activating the HPE brand through the largest corporate separation in history and enabling the company’s strategic pivot from hardware to cloud services.

She previously served as Chief of Staff in the Office of the CIO for HP Software and directed executive and employee communications for the national homebuilder, KB Home. In these roles and others, Sara has blended strategy, leadership, creative direction, and communication skills to drive brand growth and become a trusted advisor to top executives.

From TV and digital ad campaigns to CEO speechwriting, product launches, customer events, and employee engagement programs, Sara excels at storytelling for any audience.

In addition to leading Clear Aim, Sara oversees the company’s Aim for Impact initiative. Through Aim for Impact, the team contributes time and talent to groups focused on social impact and civic change.

Photo of Sara Mariani, owner of Clear Aim branding agency and brand strategist

Sara Mariani
Owner & Brand Strategist

Prior projects

In Her Element, Hewlett Packard Enterprise

While at Hewlett Packard Enterprise, Sara launched the company’s In Her Element platform to champion inclusivity and inspire women and girls to pursue their passions through technology.

The program has earned 11 awards to date, including Best Strategy, Best Brand Campaign, Best Digital Campaign, including recognition from the Anthem Awards (a spinoff of Webby Awards, honoring purpose and mission-driven work), AVA (recognizing creative excellence), and MarCom (excellence in marketing & communications).

Additionally, in 2022, Sara served as Executive Producer on the film by the same name. “In Her Element,” presented by Hello Sunshine and Hewlett Packard Enterprise, is hosted by Meena Harris. It highlights how three revolutionary women – a rocket scientist, a music engineer, and a Formula E racing team CEO – are using technology to break down barriers and advance their fields. Learn more: www.hpe.com/dmn/inherelement

A World Without Waste, Hewlett Packard Enterprise

While at Hewlett Packard, Sara produced brand content partnerships with the company’s advertising agency, Publicis Groupe. As part of a broader program to highlight HPE’s work in sustainability and technology renewal, the team developed a short film with Great Big Story, featuring teenage artist Zayd Menk, who used reclaimed technology to build a scale model of London.

See inside the company’s Technology Renewal Centers.

Client feedback

Sara is a fantastic writer, an absolute professional, and a pleasure to work with. My company hired her to research and write copy for a website. The deadline was so tight, nobody at my company honestly expected Sara to meet it. The day the first draft was due, she delivered what could best be described as a masterpiece. I cannot recommend Sara highly enough.

Travis Lippert

In an environment with exacting standards, she always delivered above and beyond expectations. In short, Sara is a joy to work with and is a valuable asset to any team or project.

Wade Mayhue

Sara listens well, understands objectives and can articulate them to larger audiences with energy, clarity and style.

Brian Scardina