Clear Aim

Brand Strategy

You’ve got great products and services, but do you understand your customer and have a strong enough brand to win their business? Your campaigns, content, and communications need a unique and differentiated brand strategy behind them to reach target customers and position your offer as the best solution.

Image representing how Clear Aim will help you craft a brand strategy for your business. Photo shows a long exposure of stars with a ray of light shining toward a point in the distance.

Clear Aim offers market research and consulting services to help you understand your target customers and what differentiates you from competitors.

Then, we work together to craft your brand strategy, so that customers, employees, and the market will notice, recognize, remember, and choose you.

Ready to learn more? Reach out today for a no-obligation call to see if we’re a good fit.

Brand Roadmap Interview


After a brief call to confirm we’re a good fit for your needs, the first step in our process is a Brand Roadmap Interview.

During this discovery session, we’ll spend about 90 minutes interviewing you about your market, business goals, vision, and brand marketing objectives.

Following the interview, we’ll conduct a preliminary market search and provide a Brand Roadmap for your business. Your custom roadmap will include recommended next steps to execute a detailed brand diagnosis and create the strategy and plan to grow your business.

Use your Roadmap in additional sessions with us, or complete the steps on your own with your team members or other agency partners.

Interview + Intro Assessment + Custom Roadmap | $1,000

Brand Aim Workshop

Brand Aim workshop

Successful brands are built on a strategy that’s relevant to your customers, differentiated from competitors, and authentic to your history, your company today, and where you’re headed tomorrow.

Your brand strategy should explain why you exist, who you are, how you do things, and what you want to stand for as you influence the collection of memories and associations people have about you in their minds.

Building on your Brand Roadmap, we’ll conduct additional research and diagnosis to identify opportunities relative to your company, target customers, and competitors.

Then, we’ll use the workshop to uncover what makes your brand relevant, authentic, and differentiated from others in your category.

Afterward, you’ll receive a Brand Brief summarizing your strategy. Use this document to develop your brand identity with Clear Aim, train employees, align marketing messages, or brief other partners or marketing agencies to create assets and campaigns.

Brand Planning Services

Successful brands don’t achieve their desired growth based on products, strategy, or marketing assets alone.  Instead, short- and long-term marketing and sales performance requires effective brand planning. In addition, you must include sufficient media investments to reach your audience where they are, refresh their memories and associations, and remind them about your brand.

Colorized photo of a mobile phone on a set of speakers to communicate a product launch built into brand planning

As a complement to our Brand Strategy and Brand Identity services, Clear Aim offers Brand Planning services. We’ll work with you to engage and brief media partners, produce campaigns and content and execute effective campaigns.

Ready to learn more? Reach out today for a no-obligation call to see if we’re a good fit.

Get started today.

Get the expertise of a large brand team and agency, with a small company’s value and personal touch. Clear Aim will help you:

  • Understand your customers, competitors, and company
  • Identify what makes you relevant, authentic, and differentiated
  • Craft your brand strategy
  • Create distinctive assets and content that tell your story
  • Build a brand marketing and communications plan to reach your target audience and create and reinforce memories and associations for your brand