Category: <span>marketing</span>

New digital media tactics offer benefits and risks

A story in today’s New York Times highlights the challenges of using new technology to reach prospective buyers across the Internet: Money is funneled to smaller sites through a complex system of agencies and third-party networks, which can resemble a stock exchange. This system, known as programmatic advertising, allows brands …

Close Every Prospect

One of the most important lessons any salesperson must learn is to “close every prospect.” You can develop a relationship with prospective customers, identify their needs, and demonstrate the value of your product or service, but if you don’t ask them to buy it, you’ve wasted your time. The same …