Contrast is King
Good design principles require that any type you use to convey information must be legible and accessible to your audience.
Good design principles require that any type you use to convey information must be legible and accessible to your audience.
Clients often ask about the difference in Branding vs. Commodification. Building your brand is about communicating what brand associations you want your brand to stand for in the minds of the customers you want to target. Brand building has a variety of benefits that can help you grow your company, …
Small business owners often spend money on marketing tactics that don’t work. Use these 3 steps to build a 2024 plan that will help you say “no” to the wrong things and “yes” to the right ones.
Category Entry Points are moments when a specific buying situation prompts customers to enter your market category. Link your brand to CEPs that fit you best to increase the likelihood that customers will choose you when it’s time to buy.
Human brains make thousands of decisions automatically each day. Effective branding helps your customers think of you instead of filtering you out.
Brands exist as a web of cognitive associations that consumers have connected to your brand in their memories. Refresh these memories to make your brand more likely to come to mind in buying situations.
Whether you’re building a content marketing strategy or trying to improve satisfaction, understanding what your customers are going through will help you make the experience better. By considering each customer’s personal experience, what they’re trying to achieve, and how you can help, you may find areas where you can: Large …
After putting effort and investment into developing a strong brand, how do you ensure everyone uses it correctly?
A story in today’s New York Times highlights the challenges of using new technology to reach prospective buyers across the Internet: Money is funneled to smaller sites through a complex system of agencies and third-party networks, which can resemble a stock exchange. This system, known as programmatic advertising, allows brands …
According to the the Interactive Advertising Bureau’s report on Wednesday, in the third quarter, marketers spent 20 percent more year over year on digital advertising, reaching $17.6 billion during the quarter, and more than $50B year to date. Read more: Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in …