How Branding Helps Customers Think of You Before They Know It
Human brains make thousands of decisions automatically each day. Effective branding helps your customers think of you instead of filtering you out.
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How Brand Associations Work as Memory Cues
Brands exist as a web of cognitive associations that consumers have connected to your brand in their memories. Refresh these memories to make your brand more likely to come to mind in buying situations.
Tell, show, and do to create brand experts
After putting effort and investment into developing a strong brand, how do you ensure everyone uses it correctly?