Whether you’re building a content marketing strategy or trying to improve satisfaction, understanding what your customers are going through will help you make the experience better. By considering each customer’s personal experience, what they’re trying to achieve, and how you can help, you may find areas where you can: Offer …
“Tell, show, do.” While leading employee communications for a large company, I worked on many of its learning and development projects. We described everything we expected of employees to tell them specifically how to meet those expectations. Next, we showed them examples of the expected behavior in action. Lastly, we …
Years ago, while working for a software company, I got into a lengthy discussion with a developer and tech support manager about the value of adding information to the company’s tech support FAQs. With the launch of a new, better version of one of our flagship products, the interface had …
One of the most important lessons any salesperson must learn is to “close every prospect.” You can develop a relationship with prospective customers, identify their needs, and demonstrate the value of your product or service, but if you don’t ask them to buy it, you’ve wasted your time. The same …
