Don’t Skip the Strategy in Your 2026 Marketing Plan
Small business owners often spend money on marketing tactics that don’t work. Use these 3 steps to build a 2026 plan that will help you say “no” to the wrong things and “yes” to the right ones.
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Category Entry Points
Category Entry Points are moments when a specific buying situation prompts customers to enter your market category. Link your brand to CEPs that fit you best to increase the likelihood that customers will choose you when it’s time to buy.
How Branding Helps Customers Think of You Before They Know It
Human brains make thousands of decisions automatically each day. Effective branding helps your customers think of you instead of filtering you out.
Close Every Prospect
The best thing to try if you want to make your marketing and communications more effective? 📣 Ask for the action you want people to take. In marketing, this is a “Call to Action,” or CTA.
See our blog post, “Close Every Prospect” for 10 examples.