Clients often ask about the difference in Branding vs. Commodification. Building your brand is about communicating what brand associations you want your brand to stand for in the minds of the customers you want to target. Brand building has a variety of benefits that can help you grow your company, …
Category Entry Points are moments when a specific buying situation prompts customers to enter your market category. Link your brand to CEPs that fit you best to increase the likelihood that customers will choose you when it’s time to buy.
Human brains make thousands of decisions automatically each day. Effective branding helps your customers think of you instead of filtering you out.
Brands exist as a web of cognitive associations that consumers have connected to your brand in their memories. Refresh these memories to make your brand more likely to come to mind in buying situations.
After putting effort and investment into developing a strong brand, how do you ensure everyone uses it correctly?
