Online media to take lion's share of advertising

Online media to take lion's share of advertising

As I scan the news on my computer every morning, I sometimes wonder who still reads the newspaper — the actual printed-and-delivered-to-your-door-by-a-paper-boy kind.

Having spent my career in a fast-paced, technology-centric field, most newspapers are simply too slow for me. By the time I’ve had my morning coffee and read the front page, I can find more current, detailed information and analysis at any online source worth reading.

So, while I still look forward to sitting down in the living room on crisp November mornings with the Sunday paper laid out in front of me – fire crackling and the football game on TV – it’s primarily for the experience and not the news.

Much like choosing to listen to music on vinyl instead of my phone, there’s a time and place for it, but it’s rare and mostly for sentimental reasons.

When it comes to the search for real news or entertainment, more and more people are forgoing print in favor of online media. And where people go, advertisers follow.

Edit: This is an archived post I originally published after a report by private equity firm Veronis Suhler Stevenson, which showed that Internet advertising is passing up newspaper as the largest advertising medium. We’ve come a long way since then, but you can still check out a summary of the report by Information Week’s Thomas Claburn here.