Contrast is King
Good design principles require that any type you use to convey information must be legible and accessible to your audience.
Category: advertising
New digital media tactics offer benefits and risks
A story in today’s New York Times highlights the challenges of using new technology to reach prospective buyers across the Internet: Money is funneled to smaller sites through a complex system of agencies and third-party networks, which can resemble a stock exchange. This system, known as programmatic advertising, allows brands …
Digital marketing spend exceeds $50B year to date
According to the the Interactive Advertising Bureau’s report on Wednesday, in the third quarter, marketers spent 20 percent more year over year on digital advertising, reaching $17.6 billion during the quarter, and more than $50B year to date. Read more: Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in …
Close Every Prospect
The best thing to try if you want to make your marketing and communications more effective? 📣 Ask for the action you want people to take. In marketing, this is a “Call to Action,” or CTA.
See our blog post, “Close Every Prospect” for 10 examples.
Online media to take lion's share of advertising
As I scan the news on my computer every morning, I sometimes wonder who still reads the newspaper — the actual printed-and-delivered-to-your-door-by-a-paper-boy kind. Having spent my career in a fast-paced, technology-centric field, most newspapers are simply too slow for me. By the time I’ve had my morning coffee and read …