New digital media tactics offer benefits and risks

A story in today’s New York Times highlights the challenges of using new technology to reach prospective buyers across the Internet: Money is funneled to smaller sites through a complex system of agencies and third-party networks, which can resemble a stock exchange. This system, known as programmatic advertising, allows brands …

Digital marketing spend exceeds $50B year to date

According to the the Interactive Advertising Bureau’s report on Wednesday, in the third quarter, marketers spent 20 percent more year over year on digital advertising, reaching $17.6 billion during the quarter, and more than $50B year to date. Read more:┬áDigital Advertising Grew Double Digits Again to Hit $17.6 Billion in …