A story in today’s New York Times highlights the challenges of using new technology to reach prospective buyers across the Internet: Money is funneled to smaller sites through a complex system of agencies and third-party networks, which can resemble a stock exchange. This system, known as programmatic advertising, allows brands …
According to the the Interactive Advertising Bureau’s report on Wednesday, in the third quarter, marketers spent 20 percent more year over year on digital advertising, reaching $17.6 billion during the quarter, and more than $50B year to date. Read more: Digital Advertising Grew Double Digits Again to Hit $17.6 Billion in …
One of the most important lessons any salesperson must learn is to “close every prospect.” You can develop a relationship with prospective customers, identify their needs, and demonstrate the value of your product or service, but if you don’t ask them to buy it, you’ve wasted your time. The same …
As I scan the news on my computer every morning, I sometimes wonder who still reads the newspaper — the actual printed-and-delivered-to-your-door-by-a-paper-boy kind. Having spent my career in a fast-paced, technology-centric field, most newspapers are simply too slow for me. By the time I’ve had my morning coffee and read …
