Category: <span>advertising</span>

New digital media tactics offer benefits and risks

A story in today’s New York Times highlights the challenges of using new technology to reach prospective buyers across the Internet: Money is funneled to smaller sites through a complex system of agencies and third-party networks, which can resemble a stock exchange. This system, known as programmatic advertising, allows brands …

Close Every Prospect

The best thing to try if you want to make your marketing and communications more effective? 📣 Ask for the action you want people to take. ⁠In marketing, this is a “Call to Action,” or CTA. ⁠

See our blog post, “Close Every Prospect” ⁠for 10 examples.